Privacy Policy
Effective Date: March 18, 2018
Last Updated: August 18, 2026
Dog Wellness Club ("we," "our," or "us") operates the website dogwellness.club (and associated subdomains like longlake.dogwellness.club) and provides cage-free dog daycare, boarding, training, grooming, and nutritional consulting services.
We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our digital marketing campaigns, use our booking and management platforms, or register as a club member.
1. Information We Collect
We collect personal information that you voluntarily provide to us when you register for a membership, book services, fill out contact forms, sign up for newsletters, or communicate with us.
Personal Identification Information: Name, email address, physical address, phone number, and emergency contact details.
Pet Information: Your dog's name, breed, age, medical history, vaccination records, behavioral notes, and details required for the "Dog Society Test" and membership evaluation.
Transactional & Financial Data: Payment card details and billing addresses processed securely via third-party payment gateways (such as Square) for membership dues, daycare, boarding, and training packages.
Technical & Usage Data: IP address, browser type, device information, operating system, and website usage activity collected automatically via cookies, pixels, and tracking tools (such as Google Analytics, Google Ads, and Google Tag Manager).
Facility Security Data: Video surveillance footage and security system logs captured by indoor and outdoor security cameras located at our physical club properties for the safety of our human and canine members.
2. How We Use Your Information
We use the information we collect for various business operations, including to:
Process membership applications, evaluate dog socialization profiles, and manage club access.
Provide, maintain, and schedule cage-free daycare, boarding, grooming, and training services.
Process payments, manage subscriptions, and send transactional notifications, receipts, and booking confirmations.
Communicate with you regarding your dog's stay, health updates, account changes, or club announcements.
Optimize our website performance, user experience, and digital marketing strategies (including conversion tracking via Google Ads and Meta pixels).
Maintain the physical safety and security of our facility, staff, clients, and animal guests via on-site monitoring systems.
Comply with legal obligations, local zoning requirements, and animal health regulations.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., pet management software platforms like Gingr, payment processors like Square, and marketing/automation tools like Zapier), subject to confidentiality obligations.
Legal & Safety Obligations: If required to do so by law, court order, or governmental authority, or to protect the safety, rights, or property of Dog Wellness Club, our members, or the public.
Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another entity.
4. Cookies and Tracking Technologies
Our website uses cookies, web beacons, and similar tracking technologies to analyze site traffic, personalize content, and measure the effectiveness of our advertising campaigns (such as Google Ads tracking and conversion monitoring). You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some portions of our website or member portal functionality may not operate properly.
5. Data Security
We implement commercially reasonable administrative, technical, and physical security measures—including secure software environments and restricted-access databases—to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no electronic transmission over the internet or information storage system can be guaranteed to be 100% secure.
6. Your Choices and Rights
Account Information: You can review and update your profile and pet details by logging into your member account or contacting us directly.
Marketing Communications: You can opt out of receiving promotional emails from us by following the "unsubscribe" link provided in those emails or contacting us directly.
Data Access & Deletion: Depending on your jurisdiction, you may request access to or deletion of your personal data, subject to retention policies required for operational, tax, or legal record-keeping.
7. Children's Privacy
Our services are directed toward adult pet owners and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Website: dogwellness.club